Why Sell With Us?
Your home is probably the most valuable resource you own. You have likely invested time and money into your property, and it has become an important part of your life. We understand that selling your home, while ultimately a business transaction, is an emotional decision.
This is the very reason why you should not rely on automatic estimate services when you are ready to determine your home's value. They often compare your property to outdated or incorrect information based on your neighbors' yards or pre-construction quotes. Our team of experts can provide you with an accurate home valuation based on years of experience and an intimate knowledge of the local communities throughout Texas.
1. Pricing Strategy
By using recent home sales, pending sales, and the current inventory of homes for sale, we can counsel with you regarding accurately pricing your home. Your listing price plays the most critical role in the home selling process. We are thorough in our price analysis and will take the time to share the numbers and statistics so you can choose the price of your home and not just take our word for it.
We break down this information so it is easy for you to see. We compare your home directly to these other sales and from this we can see how we should price to help you sell your home for the most money in the least amount of time.
Disassociate Yourself With Your Home
Learning how to let go is difficult.
You've lived in this home for years, and it's become part of you. However, you've got to make that break. Here are a few tips:
- Say to yourself, "This is not my home; it is a house -- a product to be sold much like a box of cereal on the grocery store shelf.
- Make the mental decision to "let go" of your emotions and focus on the fact that soon this house will no longer be yours.
- Don't look backwards -- look toward the future.
Pack up those personal photographs and family heirlooms. Buyers can't see past personal artifacts, and you don't want them to be distracted. You want buyers to imagine their own photos on the walls, and they can't do that if yours are there! You don't want to make any buyer ask, "I wonder what kind of people live in this home?" You want buyers to say, "I can see myself living here."
De-Clutter is the number one priority
People collect an amazing quantity of junk. Consider this: if you haven't used it in over a year, you probably don't need it.
- If you don't need it, why not donate it or throw it away?
- Remove all books from bookcases.
- Pack up those knickknacks.
- Clean off everything on kitchen counters.
- Put essential items used daily in a small box that can be stored in a closet when not in use.
- Think of this process as a head-start on the packing you will eventually need to do anyway.
Remove/Replace Favorite Items.
If you want to take window coverings or fixtures with you, remove them now. If the chandelier in the dining room once belonged to your great grandmother, take it down.
If a buyer never sees it, she won't want it. Once you tell a buyer she can't have an item, she will covet it, and it could blow your deal. Pack those items and replace them, if necessary.
Make Minor Repairs
In some seller's markets, for example, you can sell a home in its present condition without much complaint. In normal markets or buyer's markets, repairs can make or break your sale.
- Replace cracked floor or counter tiles.
- Patch holes in walls.
- Fix leaky faucets.
- Fix doors that don't close properly and kitchen drawers that jam.
- Consider painting your walls neutral colors, especially if you have grown accustomed to purple or pink walls.
(Don't give buyers any reason to remember your home as "the house with the orange bathroom.")
- Replace burned-out light bulbs.
- If you've considered replacing a worn bedspread, do so now!
Make the House Sparkle!
Cleaning your home should go beyond the usual weekly or day-to-day cleaning job. This could take all day to complete, and you might want to hire assistance.
- Wash windows inside and out.
- Rent a pressure washer and spray down sidewalks and exterior.
- Clean out cobwebs.
- Re-caulk tubs, showers and sinks.
- Polish chrome faucets and mirrors.
- Clean out the refrigerator.
- Vacuum daily.
- Wax floors.
- Dust furniture, ceiling fan blades and light fixtures.
- Bleach dingy grout.
- Replace worn rugs.
- Hang up fresh towels.
- Bathroom towels look great fastened with ribbon and bows.
- Clean and air out any musty smelling areas. Odors are a no-no.
Scrutinize Curb Appeal
If a buyer won't get out of her agent's car because she doesn't like the exterior of your home, you'll never get her inside.
- Go outside and open your front door. Stand there. Do you want to go inside? Does the house welcome you?
- Linger in the doorway of every single room and imagine how your house will look to a buyer.
- Examine carefully how furniture is arranged and move pieces around until it makes sense.
- Make sure window coverings hang level.
- Tune in to the room's statement and its emotional pull. Does it have impact and pizzazz?
- Does it look like nobody lives in this house? You're almost finished.
- Keep the sidewalks cleared.
- Mow the lawn.
- Paint faded window trim.
- Plant yellow flowers or group flower pots together. Yellow evokes a buying emotion. Marigolds are inexpensive.
- Trim your bushes.
- Make sure visitors can clearly read your house number.
3. Showing Accessibility
Accessibility of the home is critical in getting buyers through your home. We also know that the process of showing your home can be inconvenient if not done right. We are committed to scheduling each appointment in a way that gives you as much notice as possible.
We track each showing and request feedback from the agent after the showing. We call and email each agent asking them:
- if they are going to make an offer
- if not, why not
- if they aren’t going to buy it, what they think it should sell for
- anything we need to change or update
This way you don’t have just our opinion, you get feedback from the agents and buyers walking through the home too.
In many circumstances we have found that using the service Centralized Showing Service has been a huge asset in streamlining the process. Whether the appointments are set up direct with us or with CSS, we are committed to showing your home to qualified buyers who are all accompanied by a licensed realtor.
4. Professional Photography
In a recent study, the National Association of Realtors found that the number one sought after piece of data in regards to searching for their home were the photos! Photos do sell houses! We understand this and are committed to letting your home shine with the best photos possible.
If you are like most people, you will spend hours browsing photos of homes online. As you imagine, the better the photos the more people want to go look at the home in person.
5. Online Exposure
We ensure your home has maximum exposure. Through syndication as well as manually inputting your homes listing, your home is sure to be on virtually every site advertising homes for sale in your neighborhood.
We want to make sure if you (or anyone) google’s looking for homes, or your address, that your home is found all over the place. we have spent lots of time setting up our systems and relationships with companies so you are found online.
Most buyers spend their time online searching for homes for sale, but not all of them on the same sites. So we make sure you are on all of them. And that your home looks amazing on each site.
Our cutting edge technology also ensures your home is accessible on mobile apps as well. We understand that a lot of buyers are on the go so we make sure our site and your home looks great and is mobile friendly.
6. Yard Sign/Key Box
We will place a yard sign on your property, even prior to the making the listing 'live' if you like, while prepping your home. This would feature a 'coming soon' sign rider. Buyers driving around looking in your neighborhood will want to act on your home to be the first one to see it!
Our REALTOR key boxes make it super easy to have your home shown if you live there or not. We put a spare key inside. Licensed real estate agents have a device to open it up to get the key out. You don’t even have to be there to have your home be shown - which we prefer you not to be there so the buyer can picture themselves in the home and speak freely with their REALTOR.
The best part is we get notified every time it is opened. So we can tell who came and where. You won’t ever have wonder if your house was shown because we know right away. Its the best way to key your home safe and keep you in the loop.
We have set up these key boxes not to work at night. So agents won’t be able to get in after 9:00PM or before 7:00AM. Usually no on wants to show homes at these hours but it is just an added security measure. We can manually program the boxes to shut off at your preferred hours.
The key box is also a way we verify showings have come. Because we track showings through the showing service, we know when people want to go but we only know if they go by if they have opened the key box. Also most agents will leave a biz card on the kitchen table so you know they came through.
This key box also works for our photographers, inspectors, and appraisers. So during the whole process you don’t have to be home.